Applied Science, Commercial Rigor
Led by Niclas Debois, a Commercial Behavior Specialist & Market Research Operations leader, our practice bridges clinical neuroscience and enterprise growth. Backed by years of in-lab EEG, eye-tracking, and proprietary biometric research alongside global operational leadership, we partner with executive teams to eliminate organizational blind spots, decode customer decision mechanics, and turn complex behavioral data into actionable commercial levers.
We do not deal in academic theory or marketing guesswork. We extract the highest standard of behavioral data collection and distill it into rapid optimization sprints engineered specifically to maximize market strategy effectiveness.
Three Directives of Non-Conscious Strategy
The 1,000ms Window
Over 80% of consumer processing happens non-consciously in the first second. If your visual hierarchy fails in the first blink, message encoding never occurs.
Directives, Not Heatmaps
Passive research is useless in fast-moving creative teams. We deliver specific visual hierarchy blueprints and text rewrites you can implement immediately.
Lab-Tested Methodology
Utilizing implicit testing (IAT), reaction-time panels, and biometric research frameworks distilled from over 8 years of clinical and commercial research experience.
Niclas Debois
Commercial Behavior Specialist & Market Research Operations
Niclas Debois specializes in translating cognitive neuroscience into commercial advertising strategy. Having supervised hundreds of biometric ad tests, eye-tracking studies, and implicit research panels, he bridges the gap between scientific rigor and commercial agency execution.
He advises executive marketing leaders, creative directors, and media strategists on pre-launch campaign optimization, pitch strategy, and cognitive friction reduction.
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