Why We Exist
Modern commercial media operates at extreme speed. Every second, millions in media budgets are deployed into digital feeds, linear television, and social platforms. Yet most campaign creative is still approved based on subjective opinions, boardroom consensus, or post-campaign regret.
Unconscious Advisory was established to solve this exact vulnerability. We believe that planning for the non-conscious mind is the only reliable way to plan for sustainable growth. By understanding visual attention, cognitive friction, and memory anchoring, we ensure creative assets succeed in the first 1,000 milliseconds.
Three Directives of Non-Conscious Strategy
The 1,000ms Window
Over 80% of consumer processing happens non-consciously in the first second. If your visual hierarchy fails in the first blink, message encoding never occurs.
Directives, Not Heatmaps
Passive research is useless in fast-moving creative teams. We deliver specific visual hierarchy blueprints and text rewrites you can implement immediately.
Lab-Tested Rigor
Backed by 8+ years supervising in-lab EEG, eye-tracking, and implicit research, backed by direct integration with the Neurons Explore platform.
Niclas Debois
Applied Cognitive Science & Commercial Behavior Specialist
Niclas Debois specializes in translating cognitive neuroscience into commercial advertising strategy. Having supervised hundreds of biometric ad tests, eye-tracking studies, and implicit research panels, he bridges the gap between scientific rigor and commercial agency execution.
He advises executive marketing leaders, creative directors, and media strategists on pre-launch campaign optimization, pitch strategy, and cognitive friction reduction.
Schedule a Direct Consultation
Book a 30-minute briefing with Niclas Debois to review your creative diagnostic needs, campaign rollouts, or fractional advisory retainer.