We operate in the 1,000ms reality.
80% of consumer processing occurs in the first second of exposure. We align commercial creative with non-conscious human behavior before launch—maximizing media capital return and ensuring messaging lands with precision.
We align creative execution with the non-conscious mind. Our framework ensures your messaging leverages how human perception naturally processes value.
Structuring key value propositions along natural visual scanning paths to guarantee instant message encoding.
Positioning core brand triggers at peak neural engagement windows to ensure immediate brand recall before launch.
Streamlining visual complexity across social, digital, and TV feeds to protect media spend and boost return.
Grounding high-stakes creative strategy in 8+ years of proprietary biometric research and expert pattern recognition.
1-Week high-velocity evaluation of upcoming campaign assets against non-conscious visual scanning frameworks. Delivered via C-suite strategic presentation.
Custom research design, implicit fast-response testing, eye-tracking, and behavioral panel analysis for major multi-channel campaign rollouts.
Deep fluency supervising in-lab EEG, eye-tracking, and implicit behavioral studies, translated directly into commercial creative execution.
Academic rigor is meaningless without velocity. We deliver specific creative rewrites and visual hierarchy blueprints — not passive heatmaps.
Utilizing implicit association testing (IAT), reaction-time panels, and biometric research frameworks for fast, empirically validated insights when required.
Schedule a 30-minute introduction call with Niclas Debois to discuss your upcoming campaign assets, evaluation needs, or strategic retainer opportunities.